Alere crafts public relations and media strategies that build brand visibility, credibility, and awareness—especially important for companies preparing for an IPO or major growth milestone.

We begin by understanding your market position, media history, and perception in the public domain. We then identify relevant journalists, media partners, and platforms that can help amplify your story—across traditional media (radio, print, TV) and digital media (news portals, LinkedIn, Facebook, IG, X).

Our team develops press releases, media kits, talking points, and Q&A guides to ensure your executives are prepared and confident. We handle outreach, press coordination, interview preparation, media briefings, and monitoring of coverage to ensure accuracy and message alignment.

Alere supports your organization by establishing positive media relationships, strengthening your credibility, and ensuring that your communications—especially around your listing—resonate clearly and responsibly in the public eye.